Friday 2 September 2016

Song Possibilities, with a discussion of strengths/weaknesses of possibilities

Never Get Lost Except By Your Side - 4 Kicks (http://www.unsigned.com/4kicks):
- The song has a set beat with makes it easy to edit to, using cuts on the beat etc (4/4).
- The song has a clear story of somebodies previous lover.
- However, the song doesn't necessarily has a clear narrative, so the video could be more difficult to make.
- The lyrics in the song are easy to use and find connotations for, this helps make the music video easier to create and find a theme that fits the song.
- The song itself creates a dark and gritty feel (similar to that of most Arctic Monkeys songs).



The Confidence of Idiots - abottleofloki (http://www.unsigned.com/abottleofloki):
- The song has a strong clear beat of 4/4, which makes a music video easy to edit to by cutting to the beat.
- However the song is rather long (4 mins 53 seconds) which would make a music video difficult to create, as we would have a lot to film and a lot of time to fill.
- The lyrics are also clear and are easy to get connotations from them and use them to create a video.
- The song also has clear sections to it, for different sections in a music video which could vary in intensity along with the music.
- The song has more upbeat/major tone to it than the other two, but could have more room for music video ideas.

Green Eyed Monster - 1984 (http://www.unsigned.com/1984):
- Similar to the first song in many ways, it has a 4/4 time signature which is easy to edit to through cuts on the beat etc.
- Has different sections of the song which vary in intensity, making the music video easy to fit these sections and the different moods each one portraits. This also would help the narrative to be told through the video.
- The lyrics are easy to understand and connote, and the narrative of the song is easy to show with a clear theme of "jealousy" with the idea of a "Green Eyed Monster" and the rest of the lyrics, which makes the story easy to portrait.



Thursday 1 September 2016

Applying Andrew Goodwin’s Theory of Music Videos.

The music video for "Emoji" by Pegboard Nerds demonstrates a number of conventions from Andrew Goodwin's theory on conventions of music videos. In the music video, there is a clear link between the lyrics and the visuals, with the link of talking about "letting emotions show" and the idea of different daily emotions being shown in the music video, such as anger sadness and happiness all shown through the modern idea of "emoji's".

The music also fits the music video, with the tone of the video fitting the emotions shown on screen at each section. For example at (time) during the "happy" section, the music is more upbeat and has more of a major key melody to it, where as in contrast, the "angry" section uses a minor key with a less melodic and more aggressive, intense tone. Theses tones can also be seen clearly in the video through the emoji's on the characters head, and through his actions throughout the day, such as during the "anger" section he starts becoming more out of control (along with the music) and the camerawork becomes shaky and confusing, causing distress or distorting to watch, fitting the music. This fits with Andrew's theory, as he suggest that a main convention of a music video is that the music should link to the music video in some ways to portray the music in a visual way.

The music video fits Goodwin's features of music videos by using a motif which recurs across the artists work, with the heart at the end of the video in the clouds which is a common theme across all of the artists music in a visual style, this makes the video recognizable and helps to sell the artist and the music they create.

The video also uses inter textual references to "emoji's" which are known to be used in messaging in modern technology such as smartphones. This gives the audience something to relate and refer to when watching the video creating an understanding of the video and making it more appealing to those who watch it, especially with emoji's being so popular in the age group in which the target audience for the music video is aimed at.


Tuesday 30 August 2016

Evidence of Contacting The Artists to Request Permission.

Evidence of contacting 4 Kicks for permission to use their song, "Never Get Lost Except By Your Side".